Above i have a copy of how to prepare your home to list on the market! Feel free to download it! Below is the description of my guide!
Step one: Prepare Your Home For The Market
✓ Meet with your agent
✓ Consider repairs
✓ Create a game plan
✓ Home prep checklist
Step Two: Strategically Market Your Home
✓ Determine the price
✓ Professional photo/video
✓ Execute marketing plan
Step Three: Show Your Home
✓ Pre-showing checklist
✓ Negotiating offers
Step Four: Sell it!
✓ Go under contract
✓ Pre-closing checklist
"Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first 8 seconds."
*Consider Repairs*
Get that sold price up by considering some repairs with a good return on investment. Not all buyers have the vision to see what your home could be, so even little changes will help them see the bigger picture.
Here are 4 high-ROI improvements that buyers will love:
1. Open up the floor plan. Knock down walls and create the spacious layout that's on many buyers' wishlists.
2. Install hardwood floors or refinish your current ones. According to NAR, refinishing hardwood floors will recoup 100% of the cost at resale, while new hardwood floors recover 106% of costs.
3. Swap out fixtures in the kitchen and bathrooms. New knobs, pulls, and faucets, are an inexpensive way to create a cohesive, modern look.
4. Paint in a neutral palette. This allows buyers to picture their things in your space.
Create a Game Plan:
Walk through your home, room by room as if you are a buyer and take notes on what needs to be done. Consider having a home inspector come and see if anything needs to be repaired.
It's important to thoroughly evaluate the market to determine the market value of your home. Here's why:
Properties that are priced right from the beginning typically sell for more in the end. If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown. Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
Below are the pros and cons of pricing your home above, below, or at market value.
Below market value:
+ The home will receive high interest and a quick sale + You may get a multiple offer scenario, which may include offers higher than asking price - Risk of having to sell at a lower price
At market value:
+ No appraisal issues + Buyers and agents will recognize a fair price + Will appear on more relevant buyer searches
Over market value:
+ If you have to receive a certain amount for the home - It will take longer to sell - The more days it's on the market, the worse it looks to prospects - The home may not appraise by the buyer's lender, back to negotiations
Strategically market your home!
More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings. When it comes to online marketing, many agents will try to convince you that they have some sort of secret weapon to market your home. The truth is, every agent's listings is syndicated by the MLS to thousands of websites automatically. If a buyer is house shopping, and your house is on the market, it is basically impossible for them to miss it. Typically, the factors that prevent a home from selling are price or the way it is inputted and displayed in the MLS.
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home. Because of this, we work with the top real estate photographers in the area to capture your home in the very best light. This is a service paid for by me. Never let your agent skimp on professional photos and post photos taken with a cell phone on the MLS. The photos to the left are examples from pervious listings of The Home Sweet Home Group.
What's Included in our Marketing Plan:
List your marketing techniques here Displayed on brokerage website
Displayed on agents website
Coming soon campaigns
Virtual tours Broadcasted to followers across social media platforms Facebook marketplace/ Sponsored Ads
List your marketing techniques here Flyers Postcards
Professional photography
Professional videography
Open houses
Yard sign captures
How Showing your Home Works:
We will decide together on how to handle showings.
We can set parameters as to the hours and days that showings are allowed, and how to notify you in advance.
Homes show best when the homeowner is not present, but if this is not possible, we will work together to create the best experience for the buyer that also fits your lifestyle.
Usually we use an electronic lockbox that allows buyers’ agents to access your house key. These boxes also notify me any time they are opened, so no one is accessing your home without my knowledge.
If you have pets in the home that need to be tended to during showings, we will work out the best way to handle them.
Furthermore, I will try to get feedback from each showing and pass that information back to you.
What to Expect Next:
Negotiating Offers: As the showings start rolling in, we'll start getting feedback and/or offers from the prospective buyers. We will work together to negotiate the offers we receive to achieve your ultimate goal whether that be a quick sale, maximizing profit, or perfect timing.
Under Contract:
Once the purchase agreement is signed by all parties, the buyers will deposit their escrow. These funds will be held by a third-party account until closing. If the buyer backs out of the sale for a reason not specified in the contract, the seller is typically entitled to keep the escrow money.
Contingencies:
Once we're under contract, keep in mind that we still have to clear any contingencies on the contract before we close. A contingency is when there's something that the buyer or seller needs to do for the transaction to go forward.
Closing Day:
Once we get the clear-to-close, we will schedule a closing date with the title company. But wait, ONE more thing before you finally pop that champagne! The final walk-through: Right before closing, the buyer will have the right to walk through the home and make sure any agreed-upon repairs were completed and the property is in good condition.
Please reach out to me if you have any questions and thank you for trusting me with listing your home!
281.797.7540
Email: Kayla@homesweethomegroup.com
Website: Kayla.homesweethomegroup.com
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